Totally loving this interactive web scavenger hunt for free tickets at the SAM! It has a little bit of a ‘Golden Ticket’ effect ala Charlie & the Chocolate Factory – totally renewing the sense of the quintessential treasure hunt and all of the associated feelings of being wanderlusty and childlike no matter your age! A beautiful example of simple, well-designed participatory experiences.
I like it because: SAM carefully planted a way to get visitors to re-visit them – in several different ways. They’re using their Twitter page to advertise clues on their Facebook page, to then get visitors to visit the physical museum. Different access points will work better for different people, and this allows them to reach a wider audience. From the patron point of view, visitors are able to see the wide reach the SAM has on their community and beyond it: they’ll see failed attempts to find the tickets, interpretations of the clues being retweeted, & people in the museum casually (or frantically) searching to score the free tix!
This simple message has created a dynamic, multifaceted social experience and simulatneously broken down the traditional museum space from a formal, ridged, high-brow space to one of play and discovery.